Saturday, 8 June 2013

Advertising Banners setting it up right!

Advertising Banners setting it up right!...

Advertising banners are an easy way to attract attention. From church fetes to fundraising events, In the right size and with the right wording, they are able to help to swell numbers and increase Profit.



Of course, there’s an art to using advertising banners to get more people through your door. Just hanging up a banner isn’t enough - it needs to have the right message and the right appeal for you to work well. You need an eye-catching design and words that motivate people to come to your event:

Design - whatever design you add to advertising banners depends on the size of banner you choose and the type of event you’re promoting. If your organisation has a logo, use it on your banner. Branding is all-important, even if it’s just for a small local group. The more people see your logo and associate it with your charity or enterprise, the more likely they are to get involved or come to an event. 



Placing your logo where it'll catch the eye of the passer-by is crucial to their understanding of who is holding the event. Design also involves placing the words and graphics in the right places so they can be easily read and understood by people in cars and buses in addition to those walking by.
Words - don’t make the mistake of using a lot of words on your advertising banners. 

Your statement needs to be as simple as possible. 



Too many words means smaller print and that can be difficult to read from a distance, and therefore people can’t find the essential information they need. If you’re advertising an event banners, make sure the date, time and place are clearly visible, along with phone numbers for tickets or website addresses for further information. If you have space for a tag line - something that will encourage people to come along - use it, but not at the expense/cost the most crucial information.

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