Digital Signage - What To Consider When Choosing One For The Business

Digital Signage - What To Consider When Choosing One For The Business

Digital signage has turned into a very effective medium for many businesses seeking to market, advertise, and communicate to consumers. It's an investment that lots of industries, from retail to food, need to think twice to try and force the best out of the technology. Businesses need to think about their digital content together with the infrastructure that delivers that content effectively. Moreover, choosing an electronic signage system has to be based on the functionality, the application, the manageability, and, of course, the budget. One of the more critical components to this system is digital signage player. How do you choose the best one for the business?

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Once you've determined the digital content and the infrastructure necessary to deliver that content, you have to look at the hardware specifications. There are a good amount of digital signage players in the market today. The most expensive players are designed for advanced signage systems, which are generally used for large-scale deployments. When you're looking to use this type of infrastructure, you'll need a fully integrated electronic signage media player that can be linked to industry standard screens such as LCD displays, billboards, plasma, projectors, along with other displays.

You might even want to consider a solid-state player with PC-class performance. This kind of technology allows you to display live HDTV broadcast and use HTML5 for content development. Both are, incidentally, top trends at the Digital Signage Expo this year. This is because live video feeds attract and retain customer attention for longer periods while HTML5 is considered to be one of the best content development tools that may deliver engaging content.

If you are in the restaurant business, you can now rethink your static menu displays and consider installing digital menu boards for all of your stores. You'll want a player that can connect to your network in order that it can be administered remotely thereby eliminating the need to have a dedicated server for each store. Ideally a fan-less model and solid state for greater reliability, and by having the ability to be central-controlled it reduces management time whilst still allowing your menu boards to display different content in every outlet.

The player is but one of many components inside your digital signage system. The most important thing to remember before starting your selection of electronic signage players is to determine your primary goal and objectives to the signage project, to define the content, and to decide on the very best infrastructure to deliver it to your market. Whether it is using the latest commercial LCD to stream videos using a player that supports multiple media (e.g., Flash, MPEG 4-1, DivX, AVI, etc.) or adopting state-of-the-art systems which use players created for scalable and multi-screen options, ensure your investment by considering your choices carefully.